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Power of Iterations Series
• The 6 Steps to Organically Create your Masterclass with Ease
• Making Peace with Time • 4 Iterations from Busyness Tracker to Time Freedom
• Create the Master • 5 Evolutions of Freedom Trackers
• Create the Business Lab 1/2 • 5 Evolutions of Freedom Trackers
Create the Business Lab 2/2 • 5 Evolutions of Freedom Trackers
Create the Masterclass 1/2 • 5 Evolutions of Freedom Trackers
• Create the Masterclass 2/2 • 5 Evolutions of Freedom Trackers

I once stumbled upon an e-course called "Create your Damn E-course" and it made me chuckle because without even realizing it, people were damning their own e-courses right from the beginning. No wonder they never finished the e-course, didn't launch it, or launched it but made no money.

If you had told me a few years ago that my signature program would be a masterclass that guides women founders, overachievers and freedompreneurs on how to unleash their masterclass, I would have laughed very hard, named you crazy, and called it a day.

But here I am, guiding a brilliant, new cohort of women overachievers from California to Dubai, from France down to Argentina, from Senegalese, Venezuelan, Filipino, Italian, Latin and Asian cultures, in a "big love, high joy" sanctuary to uncover the depth and beauty of their soul and alchemize it into wisdom for their people.

Woah. 🤯

It make take you one iteration, it make take you twenty, but isn't it worth finding out what you're made of and alchemizing that into a meaningful and profitable service/product for your people?

 

Iteration 0 • Self-Assessment

I always start with a self-assessment because you can't know where you're going if you don't know where you've been.

We all come to Earth, to entrepreneurship, even to Unleash Your Masterclass with a set of natural talents, learned talents, and struggles. I came to all three as the "wrong" gender, the "wrong" skin color, the "wrong" age, the "wrong" temperament (sensitive), and the "wrong" personality (introverted), while everyone in my industry was an old white male, hardcore and full of rah-rah-rah fist pumping.

I'm ever so grateful my Aquarius / Non-conformist parts didn't give a shit about being a quintuple minority. Yes, other wounded child, empath and abandoned mystic parts cried ourselves to sleep for years, but it was the Non-conformist that lead us into battle. Here's how: by putting my left foot in front of my right foot, then my right foot in front of my left foot, and repeat.

  1. Curriculum Outline 3/10 • Though I never saw myself as a teacher, because when I was 7 I vowed that I'd never end up like my mother, tethered to the kitchen and laundry, financially at the mercy of my dad for survival. It's only when I embraced Shadow Work that I realized how outcasting my Teacher Archetype to avoid ending up like my mom who's a teacher, I also outcasted my power and sovereignty to lead a freedompreneurship movement through grace. That "aha" moment lead me to meticulously tracking my clients' and students' top struggles, most effective tools, and biggest transformation. I was later that I'd realize this pattern tracking spreadsheet would turn into version 1.0 of my curriculum.
  2. Lead Magnet 1/10 • I. Love. Simplicity. I also read enough marketing books to understand the nature of an appetizer to draw the right people in for a full meals. So I, as I mentor all my clients to do so, started with a one page PDF as a lead magnet. It was basically a cleaned up and prettier version of my pattern tracking spreadsheet. Just. One. Page. You'd be surprised how much wants to come out when you're limited to just one page!
  3. Production Panel 2/10 • Having raised my parents and siblings from a very young age, I've grown naturally organized. I created a grid to track the status of every recording, intro, outro, rendering, upload, titling, thumbnail, etc. Being organized is not black or white, it's not either you are or you aren't. Being organized is also NOT about being perfect or having a magazine cover sparkling clean home. It's a skill that anyone can learn if they are willing to dissolve the emotional barriers, such as self-sabotage or self-hatred, between disorganized and organized.
  4. Storytelling Website 3/10 • I used to own and run a web design agency, so I was ahead of the game on the tech front. But just like marketers can't seem to market themselves or coaches can't seem to coach themselves, I couldn't design my own website properly and make myself shine. And I knew nothing about the power of storytelling, so I gave myself a 3/10.
  5. "About me" Mindmap 3/10 • I was initially going to set my "About Me" tuner to zero, given all my shame conditioning, thus not knowing who I am and not having any self-worth. But I remembered the Post-it Wall of Greatness inner work I did, combined that with the powerful question of, "What's the simplest way to write my 'About Me' page?", and voila! I simply copied my wall of greatness as my first "About Me" page. Yes, there was terror of being burned at the stake for being "too great" (I had already been burned twice), but I did it anyway. I'd rather burn from greatness than die of shame.
  6. Masterclass Sales Page 2/10 • I also am an archivist at heart. I bookmarked several websites and sales pages that I admired and was making a checklist for myself of what elements needed to be on a sales page (who, what, when, where, how, testimonials, pricing, etc.). I hadn't implemented any of it, so I gave myself a 2/10. Besides, the beef of the page, the actual masterclass curriculum itself didn't exist yet.
  7. Systems Automation 4/10 • Of all the trackers and all the tuners from UYM Part 1, UYM Part 2 and this UYM Part 3 blogs, Systems Automation started out of the gate the highest. All I've ever wanted was to be free. So I leveraged my inner tech geek to streamline and automate everything my fingers touched.
  8. Art of Enrollment 0/0 • I knew nothing about sales nor enrollment, would never even have imagined that it was an art that anyone can eventually master.
  9. Sales + Lead Generation 0/0 • I knew nothing about sales, lead generation or list building.

 

Iteration No. 1 • Out of the Gate

You might read "Iteration 0" and wonder where you stand if you're not a tech wizard, organized or a natural tracker/pattern seer. Well, there's a lot I didn't have. I didn't have any support, there are no entrepreneurs in my family, no connections to high places or any place, no husband/partner to pay my bills while I grow my business, no role model who is young, Asian and feminine (there were some hardcore tough-as-alligator-skin Asian women role models, but none that radiated ease, joy or grace), I'm not American nor plugged into the huge US media network, I was never taught to dream, never encouraged to be whoever I wanted to be, didn't have a bestfriend, didn't have a sister bestie whose couch I could sleep on in case I failed, etc. etc. etc. And I had a heap of filial piety duties that required all of my time, energy and money.

You may be a far better storyteller, networker, dreamer, creative, do-er, etc. etc. etc.

Like I said, we all come to the game of life and freedom with baggage and superpowers. It's being willing to play the game as joyfully as possible that will ensure your success.

This "Iteration no. 1" felt like molasses rolling uphill on a frigid winter day. It took focused discipline, patience, and self-compassion to move each of these "Create the Masterclass" components up one notch. One. Single. Notch. There was reading, digesting, discerning and selecting what resonated with me and discarding the rest. Just because the majority of the world does marketing a certain way doesn't mean they're right or that you have to.

In fact, don't follow the masses. Often the 'm' is silent. Lol!

 

Iteration No. 2 • off to the races!

After any storm, the sun eventually comes out. Then after a period of sun, the rain always returns. It's like that with freedompreneurship. After the phase of molasses rolling uphill, of muck, heaviness, even despair, there is light at the end of the tunnel. You're still in the tunnel, just like every single human who has ever sought freedom, but at least there is a dot of light at the end.

  1. Curriculum Outline 6/10 • By now, my curriculum made it above the halfway mark, because I tested all my teachings and tools on a small group of live ideal clients. You can read more about the gracefully organic way my masterclass unfolded, without wasting a cent on pre-mature filming and production. In short, I taught them what I knew at that time, trusting that it was good enough, coached them through their implementation of those teachings and tools, and asked them what else they needed. If their request resonated with me, then I created the visual aids, worksheets or supplementals that they asked for.
  2. Lead Magnet 4/10 • I also read enough about business and funnels to know that the best lead magnet, which would attract clients to offer their email, time and readership, was to gift them the best 3 modules of my masterclass. But I hadn't finished leading my first live group through my program yet, so I didn't know yet which modules would end up "the best". Even though "Lead Magnet" scored 3/10, I grew like a phoenix in the areas of patience and inner peace.
  3. Production Panel 6/10 • In the meantime, while patiently and joyfully leading my little group of 3 through the first paid iteration of my masterclass, I was preparing in the background my 30sec intro and outro videos that would accompany each masterclass module. It was a great opportunity for me to hone in even deeper on my brand, my motto, my signature of "Women who are free will set the world free!". I read about the neuroscience of sales and average people need 7-12 repetitions for brand recognition and call-to-action following through.
  4. Storytelling Website 5/10 • Even though I was a web wizard, I hadn't embraced storytelling. My webpages were standalone pages that didn't take a stranger through an experience. But so what! We can't be born geniuses at everything!! That'd take away all the fun, pleasure and delight of reading, learning, discovering and actualizing what we learned.
  5. "About me" Mindmap 5/10 • I arrived at the halfway point in terms of describing what I do and who I am. I think this is THE most vulnerable and challenging part for a women entrepreneur: to let her light shine with fear of persecution. Especially for women like me who had their sense of safety stripped away at a very young age, the fear, terror or trauma of being burned at the stake, persecuted or crucified is very, very, VERY real. I had no idea that I'd end up in a PTSD counsellor's office when I started this freedompreneurship quest, not from having been traumatized by business, but from needing to heal and clear the past in order to move forward gracefully in business.
  6. Masterclass Sales Page 4/10 • I knew that a super important part of a sales page was genuine testimonials from raving clients and students. Having been raised in a culture of "children are meant to be not seen and not heard," I couldn't bring myself to ask for testimonials. Even though my clients verbally told me how much they were benefiting from working with me, my tongue, jaw and vocal chords were frozen by having no self-worth. But I moved the tuner up to 4/10 by writing a few prompts that would help collect a future testimonial. And I even journalled a dozen dream testimonials I'd love to receive. It's a start! Just start. Start somewhere, anywhere!
  7. Systems Automation 7/10 • In other areas, I got very savvy with Simplero.com and automated all my processes, from welcome email, receipt all the way to masterclass module delivery and post-session recordings. Some areas grew quickly, like this one. Other areas grew ever so slowly. This is one of the greatest paradoxes you could ever accept: that even though we are chronologically grown adults, we are still like children who have high IQ but low EQ (emotional quotient), or high EQ but low SQ (social quotient).
  8. Art of Enrollment 5/10 • The greatest booster I made from 2/10 to 5/10 is to buy a book on the difference between selling and enrolling. It blew my mind. No wonder soooooo many people think sales is sleezy, because the sleezy people only knew how to pitch (which feels like a pie in the face), not how to enroll (which feels like a set og luxury mansion doors opening to a buffet feast, luring you in with its scent and delights).
  9. Sales + Lead Generation 2/10 • At this iteration, I didn't have the time, space or brain capacity to also be learning about lead generation and list building. You truly can't do everything at once, all by yourself. But I moved the tuner out of the gate by doing sales my way: by being the naturally gifted listener I am. I listened, then listened, then listened some more. And a prospect would feel so heard that they either wanted more of that peaceful attention or would word-for-word tell me what they needed. When I repeated word-for-word what they needed to them, they'd be pleasantly shocked with, "How did you know? It's like you can read my heart." Hehehe, "Because you told me so."

... the story of iterations 3, 4 and 5 are comin' next week.

With infinite grace,

xo, Ella

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Ellany Lea Author • Ellany Lea is a success coach, master freedompreneur, and modern mystic. She writes about the 4 types of knowing as a pathway to full fledged freedom.