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Power of Iterations Series
• The 6 Steps to Organically Create your Masterclass with Ease
• Making Peace with Time • 4 Iterations from Busyness Tracker to Time Freedom
• Create the Master • 5 Evolutions of Freedom Trackers
• Create the Business Lab 1/2 • 5 Evolutions of Freedom Trackers
Create the Business Lab 2/2 • 5 Evolutions of Freedom Trackers
Create the Masterclass 1/2 • 5 Evolutions of Freedom Trackers
• Create the Masterclass 2/2 • 5 Evolutions of Freedom Trackers

Last week, we looked at the 0th, 1st and 2nd iterations of creating my masterclass, which turned out to be a spiritual quest to discover that my calling is to teach and guide others on how to unleash their masterclass, through our signature Unleash Your Masterclass program. Now let's look at the 3rd, 4th and 5th iteration.

Yes, the first steps are the most challenging. No, nobody gets to bypass the first steps. Just like everyone goes through the pain of teething as a baby, then loses their baby teeth, then grow adult teeth, there's no skipping that initial discomfort or pain. If you do, then you'll end up with the equivalent of a very expensive orthodontic bill, to compensate for the the bypassing of those rites of passage.

 

Iteration No. 3 • The tipping Point

In world cultures, there is such a strong bias toward "The Prodigy" archetype. People "oooh" and "aaah" at the little 6-year old chess champion or the little 7-year old opera singer. Even regardless of age, prodigies and geniuses are praised and valued for their effortless, natural talent. What does that imply for the rest of us who aren't natural prodigies, who aren't effrotlessly talented at business building or marketing?

We fall prey to the shadow side of "Prodigy Culture", which tells us:

  • Only prodigies succeed, get rich or famous
  • There's no room for the rest of us
  • If something requires effort and grit, that means I suck at it
  • No one notices normal people like me, etc.

One of my favorite books on success is Grit by Angela Duckworth, where she breaks the mold of "Nobody wants to show you the hours and hours of becoming. They'd rather show the highlight of what they've become." Me, I'd rather show you the hours and hours of becoming. I spent years, and willingly so, from age 14 to age 23, honing my digital talents, while my peers were out drinking and partying. It wasn't a sacrifice, I enjoyed learning and making things from what I learned, and now those talents keep paying dividends each and every week.

It is a delusion to think that you'll be an overnight success. Only little children and unmaturated ego's blindly believe that they'll be rich and famous tomorrow. But you and I, we are mature women, who understand that everything we are and everything we do is cumulative. And eventually, all that accumulation hits a tipping point.

My tipping point came in the form of an embodied "aha" moment of realizing the simplicity of success: keep doing what does work and stop doing what doesn't work. That's what moved all the tunners forward in iteration no. 3, with two significant leaps:

  • 5. "About me" Mindmap (8/10) • I signed up for a year long $10,000+ leadership program and my tribe helped me see the true me, the most compelling me. I wrote down what they lovingly said about me on my "About Me" page. That's when I realized that we are our own worst enemy and we are always the last to see our own greatness. I also realized that human nature is inherrently setup that way, so that we connect and mirror back greatness to each other.
  • 8. Art of Enrollment (8/10) • I combined the Law of Detachment (which I learned from Deepak Chopra's The Seven Spiritual Laws of Success) with what I learned about the Art of Enrollment and simply listened with my soul, without expectation. That lead to an 85% enrollment rate into my programs.

 

Iteration No. 4 • Growth Spur

I don't know any freedompreneur who got to skip the middle part, where we feel lost, afraid, confused, alone, anxious, depressed, hopeless, etc. On any creative endeavor, whether it's birthing a human baby, a book or a masterclass, there's no bypassing the middle part. The only way out is through. And god oh god is life delicious once through.

At iteration no. 4, I could not only see the light at the end of the tunnel, but almost feel it on my skin. So I was adamant about moving every tuner up a notch, even if it's only one notch. The two major advancements worth noting:

  • 3. Production Panel (9/10) • Now that my first live group program was complete, I turned the audio recordings into an informal script, added in anything else I wanted to teach about that topic, then record a formal audio training. I overlay Powerpoint slides on top of the audio track, and voila! Now I had a video masterclass. Sometimes, a tuner is dependent on another tuner, so if one doesn't move, the other doesn't move. But then when one does move up, the other automatically moves up to. That's the nature of the game. Patience and self-compassion will become your bestfriends on this quest, you might as well embrace them now.
  • 8. Art of Enrollment (10/10) • I never knew how talented I was at enrolling my people until I did the math and realized I had an 85% enrollment rate, meaning that if 100 people spoke with me, 85 of them would enroll. Once I setup an even more rigorous application form, which filtered out all the wrong people, my enrollment rate shot up to 95%!

 

Iteration No. 5 • Evergreen Growth

You know that feeling when you're so close to the finish line, you could almost taste it, but the more you focus on that taste, the further away the finish line seems? Hehehe, yeah, that happens in freedompreneurship too, just like in the restless days before birthing a child, before defending a PhD, or before quitting your last job.

On iteration no. 5, even though my ego would have loved all tuners to be 10/10, I accepted the fact that I'm not a robot or a car assembly line. I had a ton of family duties, heartbreaks, overseas moves, visas challenges, home purchases/sales, family funerals, etc. etc. etc. etc. etc. There's no way business will be utterly perfect, and I finally stopped trying.

  1. Curriculum Outline (9/10) • My masterclass started as 12 modules, then expanded to 15 modules, then to 3 programs (each with 15 modules), then got unified into 27 modules. I don't think I'll ever move this tuner up to 10/10 because there will always be enhancements I'll continue to make.
  2. Lead Magnet (9/10) • Lead Magnet jumped up from 6/10 to 9/10 because I finally had a full video version of my masterclass and I surveyed my clients to know which 3 modules were the most beneficial to them and shared that as a lead magnet. Seems simple advice: just extract 3 of your top modules and tada! that's your lead magnet. But it was multiple, multiple iterations to arrive at a lead magnet that is desirable, marketable and profitable and that I was proud of.
  3. Production Panel (10/10) • Even though there will be continuous upgrades to my masterclass, my production process has been nailed 10/10. I now what pacing fits my lifestyle, what support team talents and hours I need, and what approach encourages or discourages me. Woohoo! I finally graduated from frantic one-woman-show to graceful symphony conductor.
  4. Storytelling Website (9/10) • I also want to leave this tuner at 9/10, because I love digital design and want to enjoy the process of tweaking my story and my website to match my soul maturation and lifestyle freedom.
  5. "About me" Mindmap (10/10) • I started this journey knowing I had zero self-worth, or rather minus 10,000 self-worth. I never imagined I could feel this whole and this invincible, knowing the answer to the elusive question, "Who am I?" I know who I am now, and it's the most peaceful and powerful feeling in the world. I know what to say "hell no!" or "f*ck yeah!" to. I know who to clear from my life and who to keep in. This deep mind- body-heart-spirit knowing is so, so, so, so, so worth going through the "muck" and previous iterations for, I promise!
  6. Masterclass Sales Page (8/10) • By now, I'd automated the process of asking clients or students to contribute a testimonial, which eliminated any emotional turmoil or hesitation that I used to have. And with time, I actually started loving receiving testimonials and recording video testimonials, because I did those MY way. I put all my clients at ease, we simply laughed and played, reminisced about their coaching journey and my team sliced and diced in the editing room. I never imagined it could be so easy and so fun~
  7. Systems Automation (9/10) • My tech wizard mind wishes this tuner was 20/10, but the rest of my soul knows that 9/10 is good enough and we'll always be growing and streamlining things.
  8. Art of Enrollment (10/10) • There's nothing that strengthens a skill more than teaching it to others. Every client always tells me how they didn't feel sold to, they felt emotional resonance and they just knew they wanted to work with me. This is because we interviewed each other, we both were looking for "bigh love, high joy" and the volume of our laughter, intimacy and trust said it all, whether we were a good match or not.
  9. Sales + Lead Generation (6/10) • I would have rated myself 9/10 had it not been for THE worst hiring mistake I ever made. I hired a lead generation marketing agency and they utterly over-promised and under-delivered. I will write a separate blog (or blog series) just on this, so you learn from my $10,000 mistake. Oy.


The Power of Iterations

There is so much cultural shaming, prompting women to squeeze in that fat, cover up that wrinkle and make perfect that website. Women are under constant pressure to compensate for their weaknesses or shortcomings. At Guide to Grace, I'd rather focus on your strengths and your superpowers. My superpower is guiding you to unleash your masterclass in a "big love, high joy" sanctuary. If you don't have a masterclass that is the mirror image of the depth and beauty of your soul, then book a Clarity Session for our group or 1:1 program, Unleash Your Masterclass.

It may take you several iterations, or one single iteration. It may take you less iterations than me, or more iterations than me. What does it matter? As long as you start, then keep going, then keep going some more, with championing support, I promise you you'll reach the freedom finish line.

With infinite grace,

xo, Ella

Women who are free will set the world free

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Ellany LeaAUTHOR • When Ellany said yes to freedompreneurship, she had no idea it'd turn into a spiritual quest of reclaiming the 1,000 pieces of her soul.