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The Hero's Journey... for a Lifestyle Entrepreneur • Part 1/3​
The Heroine's Journey... for a Woman Overachiever • Part 2/3​​
The Liberator's Journey... for a Freedom Seeker • Part 3/3

Archetypally, The Hero slays external dragons to regain power, while The Heroine slays internal dragons to regain wholeness. We, women founders, overachievers, entrepreneurs and freedom seekers eventually find our way home, having healed, reclaimed and integrated both our inner Hero and Heroine.

But what happens after we return home, powerful and whole? In Hollywood movies, that's when the sun sets and fades to credits. But in real life, the next quest has just begun. The hungry freedom seeker is about to transform into a fulfilled liberator on The Liberator's Journey.


Stage 1 • Freedom Seeker

In stage 1, The Liberator has no idea they are a liberator. She only knows that she wants to be free. So she seeks social or geographical freedom through travel, creative freedom through art or design, emotional / spiritual freedom through self help, and time / financial freedom through entrepreneurship.

Eg. Having caught the travel bug, Cassie tried her hand at Amazon drop shipping, Jane at MLM pyramids, and Rachel at affiliate marketing, seeking a vehicle for financial freedom, so that they'd eventually have lifestyle freedom, ie the time and space to do what they truly love.


Stage 2 • E-course Ox Plow

In stage 2, even though The Liberator chose an industry she loves (eg. wellness, fashion, self development), she starts to feel a lack of meaning in promoting others' products, when she herself has something to say, something to contribute. So she heads out to the field under the scorching sun, straps on a plow to her back, and starts dragging, yanking and whipping herself to churn out 4 businesses and an e-course.

Patriarchy taught her that this is the only way to success and financial freedom. She burns out her adrenals, exhausts her radiance and traumatizes her nervous system.

Eg. Shareen poured every cent she had into a video crew, hair, makeup, wardrobe, etc. etc. etc. to film and edit her e-course. She denied herself months of sleep, romance, social life, and nutrition to produce her e-course and recoup her investment.


Stage 3 • Digging of the Why

In stage 3, when aaaaaall that busyness, efforting and financial investment yield little to no results, The Liberator plunges into a raging abyss of "Why?!? Why, Universe?!? I did everything right. I did everything I was supposed to!!! WTF, Universe!?!"

That's when mentors and angels come along and whisper, "The only way out is through." To get through the abyss, she must start digging for her "Why", her soul's true purpose.

Eg. Miko implemented all the self-development books, podcasts, webinars, workshops, retreats and trainings. She implemented all the traditional business, marketing, networking, funnel, and conversion tactics. Even so, massive outpour of every cent and energy yielded little to no consistent results, which triggers an identity or spiritual crisis.

People don't buy what you do, they buy why you do it.
– Simon Sinek


Stage 4 • Slaying of Patriarchy

In stage 4, thanks to mentors (external allies) and angels (internal allies), The Liberator realizes that freedompreneurship is a spiritual quest to slay all that is false in her life, especially patriarchal conditioning and effortful forcing. This battle to discern what is her true, slay what is false and surrender her old self catapults her into a death and rebirth.

Eg. Priya let go of hustling and "bigger, better, faster" as her modi operandi. She also let go of her $6,200/month Manhattan apartment to stop keeping up with the Jones. She opened herself up to feminine power teachings, even if her masculine conditioned self saw it as hocus pocus at first.


Stage 5 • Revelation of Sacred Contract

In stage 5, after The Liberator surrendered to a frightening death and rebirth, she is rewarded with her "Sacred Contract," her soul's highest purpose. This revelation explains why all the previous efforts have failed or produced lukewarm results. They weren't sourced from this deepest purpose.

This revelation also explains all the trials, tribulations and crisis points, all setup to help her develop a soul with stamina that is capable of fulfilling this grand purpose. Her "Sacred Contract" answers the universal inquiry of "Why am I here?"

Eg. Kim, having quite a $145,000 / year job, travelled 85+ countries to inspire others to travel. After daily vlogging, partnerships with tourism boards, and travel conferences yielded no results, she surrendered to the abyss, waded through her spiritual identity crisis, and realized that she's here to connect people through peace. THAT is why all her travel projects failed, it's not what she was meant for!


Stage 6 • Claiming of Soul Tribe

In stage 6, The Liberator's "Sacred Contract" catapults her into a powerful role reversal: instead of her soul being ox-whipped by her ego, her ego now bows in service to her soul. In this spiritual switcheroo, she realizes that the function of freedom is to free someone else. She is thus empowered with the universal inquiry of "Who am I here to liberate?" and reclaims her soul tribe (aka her 1,000 raving fans).

Eg. Tina completely shifted gears from chasing the elusive 100,000 subscribers (8% of whom opened her emails) to nurturing her true 1,000 raving fans (68% of whom read her emails). She intellectually knew about quantity over quality, but now she is embodying and living this truth.


Stage 7 • Masterclass Unleashed

In stage 7, The Liberator is now clear on her "Why" and her "Who." All the dragons she has slayed and all wisdom she has collected through the previous stages all converge toward "What" she is meant to teach. On this penultimate leg of soul maturation for lifestyle freedom, she makes a quantum leap from lifelong learner to masterful teacher to unleash her very own masterclass.

Eg. Krystal has been a nutrition coach for 7 years. Both her and her business needed to go through a death and rebirth for her to realize that her wisdom is not meant for the masses, but for fellow nutritionists working with peak performance athletes. She reluctantly surrendered all her past e-courses to start fresh with her same "Why", but newly claimed "Who" and "What". Her masterclass sold like hot cakes!


Stage 8 • Liberator

In stage 8, by fulfilling her "Sacred Contract," by alchemizing who she has become and what she has learned into a powerful masterclass for her tribe, she now embodies and lives the truth that "The function of freedom is to free someone else." The original, restless, hungry, nay starving Freedom Seeker has now become a fulfilled Liberator,

Eg. Ellany invested 8 years and $100,000 invested in healing arts and personal development to finally master the Art of Remembering What the Soul Already Knows (taught by her Inner Mastery School) and now guides women entrepreneurs to stop the one-woman-frenzy and Unleash Your Masterclass.


Liberator Declarations

Meet some of our Guide to Grace community grads!

Maria creates authentic brands that liberate the soul thirst of entrepreneurs. She is a liberator.

Karen creates wilderness quests that liberate the elemental courage of seekers. She is a liberator.

Eli creates memory dresses that liberate the wild heart of modern bohos. She is a liberator.

Anne creates sisterhood events that liberate the feminist power of community builders. She is a liberator.

Sara creates unshackling adventures that liberate the 'fire within' of lone wolves. She is a liberator.

Jen creates truth-telling webinars that liberate the joy of busy parents. She is a liberator.

Ellany creates safe and playful sanctuaries that liberate women liberators. She is a liberator.

The function of freedom is to free someone else.
— Toni Morrison


Difference between E-course and Masterclass

The Freedom Seeker began her quest seeking her own freedom. So she churned out an e-course sourced mostly from patriarchal conditioning. On her journey of soul maturation, she shed all her false selves, reclaimed her truest nature, developed a soul with stamina, and brought home wisdom for the ages. This aligned truth and wisdom sources her masterclass. By becoming a guide and liberator for others, she is then rewarded with full fledged freedom:

  • time freedom,
  • mental freedom,
  • emotional freedom,
  • creative freedom,
  • professional freedom,
  • geographical freedom,
  • spiritual freedom,
  • physical freedom,
  • financial freedom, and
  • cultural freedom.

Are you craving full fledged freedom?

Unleash Your Freedom

What does your own Hero's Journey look like? Sign up for Unleash Your Freedom to access worksheet.

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Structure simplifies. Clarity liberates.

With infinite grace,

xo, Ella

ellany writer fountain penInspiring Stories of Surrender,
Reclamation and Freedom

Practical tools on how to navigate identity crises, creativity and lifestyle freedom through joy, grit and grace.


Author • Ellany Lea is a success coach, master freedompreneur, and modern mystic. She writes about collecting the 4 types of knowing as a pathway to total freedom.