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How are you? star2 I never heard of the word 'branding' until I was at Courage Camp with Brené Brown. She was telling us about her business expansion plans and mentioned the team she hired to redo her website back in 2015.

She just wanted the goods, the website, but they insisted that she go through a full branding exercise. I loved Brené's facial expressions as she recounted how uncomfortable and challenging that was. You've experienced that barf-inducing discomfort, surely, with your own "About Me" page. Lol!

Branding is not easy because it's about:

1. reaching the core of authentic identity and
2. aligning soul identity with heart identity, with mind identity, with body identity (that's A LOT of and's and with's!)


Do you know about the four stages of adult learning? They're the stages adults go through to grow and become.

Stage 1 • Unconscious Incompetence

This is when you don't know that you don't know. So you're happy as a clam! Ignorance is bliss.

Stage 2 • Conscious Incompetence

This is when you become (painfully) aware that you don't know or can't do something (yet). This stage produces LOTS of self-development junkies and lots of one-woman-show solopreneurs. I know, I've been there.

Stage 3 • Conscious Competence

This is when you've got it. The worst is over, you're competent, even though it's yet second nature. Lots of women entrepreneurs are at this stage, having taken on every skill, every training, every role CEO, COO, CFO, CTO, CHRO... and are on the brink of burnout, barely remembering what a vacation felt like.

Stage 4 • Unconscious Competence

This is when things come naturally to you. In fact, you aren't even aware that things are coming naturally to you. You just are. You exist, you do you, and results are results. The downside is that you no longer see your gifts as gifts, because to you, it's sooooooooooooooooo obvious. You're just you. It just is. 

Example 1. You love making money. It comes naturally to you. So you have no idea how much others struggle to make money. You'd make a great conduit in championing others to prosper, but it never occurs to you because your competence is at an unconscious level.

Example 2. You're highly empathetic. You feel everything from everyone else. You're so deep in that world that it never occurs to you that millions of people are investing to acquire the skill of empathy. It's a skill! To you, it just is, it's all you've ever known. To millions of people, it just is not.


So what is branding, in one single world? It's seeing.

It's doing the inner mastery work to shed all our (to borrow from one of my favourite clients, Sara) rusty crusty shells in order to see, in order to make our Stage 4 unconscious competence conscious again.


So why don't we all go through a full branding exercise for our business? Because wounded patriarchy has taught us to do the right things... but in the wrong order.






Doing the right things in the wrong order looks like…

Doing the right things in the right order looks like…


So, what'll it be? Who will captain your ship? Patriarchy, perfectionism, hustling, awakening or grace? 

With infinite grace, freedom on!

xo, Ella

Ellany LeaAUTHOR • Hi! I'm Ella, founder of Guide to Grace. I invite you to join us for an exquisite freedom at the intersection of: entrepreneurship, enlightenment, and enchantment.