Branding with Sacred Archetypes • Break the rules. Choose your truth. Be your Self.
Sacred Brand Archetypes are clusters of core beliefs, talents and motivations based on a Sacred Contract. A Sacred Contract is a spiritual role that you have, a purposeful agreement that you are here to fulfill, a potential that you are here to cultivate.
Need guidance on how to articulate a clear Why (purpose), a unique How (approach) and a precise What (offer)?
Have a bad case of throat chakra paralysis or verbal diarrhea?
Then identify your top Sacred Brand Archetypes to gracefully weave your soul, genius, products and services under one smooth, unified and magnetic brand identity.
Branding with Sacred Archetypes Test
Dear Overachiever
Skyholders, Chameleons, Pleasers and Martyrs can be everything, to everyone, every time, all the time. But just because you can doesn't mean you should. Over 16 careers I've been aaaaaaaaaaaall 12 Sacred Brand Archetypes 🤦🏻♀️ because I didn't have permission to be my true self 🤦🏻♀️🤦🏻♀️.
I broke those rules. I chose my truth. I am my Self. You can too!
Table of Contents
| Category |
Archetype |
|---|---|
| 1 • Seek Paradise | Innocent • Sage • Explorer |
| 2 • Leave Legacy | Maverick • Alchemist • Heroine |
| 3 • Build Connection | Lover • Jester • Humanitarian |
| 4 • Provide Structure | Nurturer • Ruler • Artist |
Each of the 12 Sacred Brand Archetypes has its own:
- Sacred Contract
- core belief
- core message
- magnetic essence
- guiding talent
- motivation / deflation
- permission slips
- keywords, and
- shadow traits ☠️.
• • •
1 • Seek Paradise
| Archetype | Fueled By | Sacred Contract |
|
|---|---|---|---|
| Innocent | Purity | Renewing the world |
|
| Sage | Truth | Educating the world | |
| Explorer | Freedom | Exploring the world |
Shadow Traits
- Overly naive / too trusting
- Unrealistic
- In denial
- ... 4 more in Branding with Sacred Archetypes guidebook in Opportestiny™ Masterclass
Ellany's Opportestiny™
OPPORTUNITY Stop reincarnation |
+ | TEST Reclaim wholeness |
+ | DESTINY Transmit peace |
|
|
||||
Shadow Traits
- Analysis paralysis
- Indecisive
- Condescending / Holier-than-thou
- ... 4 more in Branding with Sacred Archetypes guidebook in Opportestiny™ Masterclass
Ellany's Opportestiny™
| OPPORTUNITY Stop witch burning |
+ | TEST Reclaim genius |
+ | DESTINY Transmit self-compassion |
|
|
||||
Shadow Traits
- Restless / Chaotic / Anxious
- Lost / Aimless / Depressed
- Vanishing down the "rabbit holes"
- ... 4 more in Branding with Sacred Archetypes guidebook in Opportestiny™ Masterclass
Ellany's Opportestiny™
| OPPORTUNITY Stop predation |
+ | TEST Reclaim equity |
+ | DESTINY Transmit validity |
|
|
||||
• • •
• • •
2 • Leave Legacy
| Archetype | Fueled By | Sacred Contract |
|---|---|---|
| Maverick | Revolution | Liberating the world |
| Alchemist | Magic | Transforming the world |
| Heroine | Mastery | Inspiring the world |
Shadow Traits
- Combative
- Righteous
- Complacent
- ... 4 more in Branding with Sacred Archetypes guidebook in Opportestiny™ Masterclass
Ellany's Opportestiny™
| OPPORTUNITY Stop DWG dictatorship |
+ | TEST Reclaim choice |
+ | DESTINY Transmit deservingness |
|
|
||||
Shadow Traits
- Delusional
- Fake
- Withholding (knowledge, solutions)
- ... 4 more in Branding with Sacred Archetypes guidebook in Opportestiny™ Masterclass
Ellany's Opportestiny™
| OPPORTUNITY Stop self-emaciation |
+ | TEST Reclaim humane-ness |
+ | DESTINY Transmit self-esteem |
|
|
||||
Shadow Traits
- Arrogant
- Addicted
- Desperate for validation
- ... 4 more in Branding with Sacred Archetypes guidebook in Opportestiny™ Masterclass
Ellany's Opportestiny™
| OPPORTUNITY Stop self-annihilation |
+ | TEST Reclaim agency |
+ | DESTINY Transmit self-trust |
|
|
||||
• • •
• • •
3 • Build Connection
| Archetype | Fueled By | Sacred Contract |
|---|---|---|
| Lover | Intimacy | Beautifying the world |
| Jester | Joy | Surprising the world |
| Humanitarian | Belonging | Uniting the world |
Shadow Traits
- Temperamental
- Shallow
- Overly precious
- ... 4 more in Branding with Sacred Archetypes guidebook in Opportestiny™ Masterclass
Ellany's Opportestiny™
| OPPORTUNITY Stop pillaging |
+ | TEST Reclaim dignity |
+ | DESTINY Transmit worth |
|
|
||||
Shadow Traits
- Irresponsible
- Mean
- Frivolous
- ... 4 more in Branding with Sacred Archetypes guidebook in Opportestiny™ Masterclass
Ellany's Opportestiny™
| OPPORTUNITY Stop suffering |
+ | TEST Reclaim will to live |
+ | DESTINY Transmit appetite for life |
|
|
||||
Shadow Traits
- Cynical
- Overly enmeshed
- Overcommitted
- ... 4 more in Branding with Sacred Archetypes guidebook in Opportestiny™ Masterclass
Ellany's Opportestiny™
| OPPORTUNITY Stop martyrdom |
+ | TEST Reclaim identity |
+ | DESTINY Transmit nurturance |
|
|
||||
• • •
• • •
4 • Provide Structure
| Archetype | Fueled By | Sacred Contract |
|---|---|---|
| Nurturer | Service | Nourishing the world |
| Ruler | Empowerment | Emboldening the world |
| Artist | Expression | Re-imagining |
Shadow Traits
- Martyred
- Resentful
- Co-dependent
- ... 4 more in Branding with Sacred Archetypes guidebook in Opportestiny™ Masterclass
Ellany's Opportestiny™
| OPPORTUNITY Stop oppression |
+ | TEST Reclaim radiance |
+ | DESTINY Transmit relevance |
|
|
||||
Shadow Traits
- Controlling
- Entitled
- Snobbish
- ... 4 more in Branding with Sacred Archetypes guidebook in Opportestiny™ Masterclass
Ellany's Opportestiny™
| OPPORTUNITY Stop enslavement |
+ | TEST Reclaim childhood |
+ | DESTINY Transmit innocence |
|
|
||||
Shadow Traits
- Dramatic
- Perfectionistic
- Judgemental
- ... 4 more in Branding with Sacred Archetypes guidebook in Opportestiny™ Masterclass
Ellany's Opportestiny™
| OPPORTUNITY Stop gag orders |
+ | TEST Reclaim self-expression |
+ | DESTINY Transmit belonging |
|
|
||||
• • •
The privilege of a lifetime is being who you are.
– Joseph Campbell
(First Published Aug 28, 2019)
ABOUT THE AUTHOR
Having navigated 131 countries, 87 emotions, 46.5 traumas, and 16 careers, Ellany Lea inspires and guides phoenixes, overachievers, entrepreneurs and wayshowers to live fierce, fulfilled and free.
